But the fact is, the reality is all grey area. All of it. There are very few black and white answers and no solutions without second-order consequences.

From The Value of Grey Thinking on the Farnam Street blog.

Grey Thinking resonates with me as a consultant; constantly balancing consequences of choices my clients and I make.

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We simply don’t have the equipment, training, or messaging in place and we need to ramp up fast. No one does. That is why your choices today matter so much.