Much like a water slide with a section of pipe missing, a broken flow forcibly ejects a user, to great surprise and frustration.

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• “While more knowledge can change belief, it usually doesn’t. Belief is a cultural phenomenon, created in conjunction with the people around us.”

  February 28, 2021

• “There are just so many pain points creating an unsatisfactory user journey. The child goes limp when you try to lift it. It goes stiff when you try to change the clothes. It poops after it gets into the bathtub, but before it reaches the toilet.”

  February 27, 2021

• “If you care. If it’s generous and helpful and worth the journey.”

  February 20, 2021

• Using patient interviews to prioritize features for a health tech product ↗

  August 16, 2020