Much like a water slide with a section of pipe missing, a broken flow forcibly ejects a user, to great surprise and frustration.
Be the Villain – Eric Bailey for 24Ways
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“While more knowledge can change belief, it usually doesn’t. Belief is a cultural phenomenon, created in conjunction with the people around us.”
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“There are just so many pain points creating an unsatisfactory user journey. The child goes limp when you try to lift it. It goes stiff when you try to change the clothes. It poops after it gets into the bathtub, but before it reaches the toilet.”
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“If you care. If it’s generous and helpful and worth the journey.”
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