A rapidly built marketing site to help the thoughtbot team learn about a potential new revenue stream
At thoughtbot, we were looking for additional forms for revenue that would be more consistent than the consulting work that had established the business. We believed that we could capitalize on some of the early start-ups that approached thoughtbot but didn't yet have enough funding to get a team to build. We wanted to coach them in early steps to validate their audience need and business before making software. To start, we want to see if there was an appetite for a different kind of product consulting. We took these assumptions into a short project to validate our assumptions.
Test core assumptions and gauge interst
Since we were unsure of the audience for this offering, we wanted to test what type of interest we could find. We tried to figure out a quick and easy way to test some of our core assumptions with this idea. We decided that a shadow site would be a quick and easy way to get an idea of how interested people would be in the course at the price point we would need to make it worthwhile.